There are many important reasons why you should buy dedicated IP hosting for your website. Amongst these, the more significant ones are the need to have a secure website which is possible through SSL certification, the need for dedicated resources to meet the high traffic which a site gets and the need to access sites through FTP regularly. When these situations occur, you may think of upgrading the existing shared hosting plan to a dedicated hosting plan which will provide you with a dedicated IP address.
Why is dedicated IP hosting beneficial for SSL?
For business owners who want to launch an ecommerce website, having the SSL certification becomes imperative. They have to ensure that the private information which their clients release on the site is kept completely secure. For getting the SS certificate to guarantee this data security, you will need to buy dedicated IP hosting plans. When you buy dedicated IP hosting plans, you may get it as part of the payments you make for the SSL certification or you may be able to enjoy it for an additional fee.
Why is dedicated IP important for sites getting high volume of traffic?
You will need to sign up for dedicated IP hosting when your website gets huge volumes of traffic. The truth is, even if you do not have an ecommerce site but your website gets a lot of traffic, you should choose to buy dedicated IP hosting solutions. With a dedicated IP address, your site is able to ensure the level of performance and high speed which visitors want, even when traffic spikes. It will also help to mitigate risks of server crashes and server failures which are common when there is too much of traffic.
When you decide to buy dedicated IP hosting, you should understand that having a dedicated IP will substantially increase the page loading speed. Google considers this speed factor as one of the key factors when it comes to ranking websites. So, dedicated IP actually helps to improve SEO rankings for a website. At the same time, this does not mean that the site will automatically be given the topmost rank in the results page. But you should realize also that when there are some things which you can do to improve your rankings in the search engine result pages, then maybe you should make an effort to get those things done to reap the benefits. This means that together with creating high quality content you should also make that extra payment for a dedicated IP to give your site a further boost in performance.
Does a dedicated IP actually guarantee better SEO rankings for a site?
Critics have two types of opinions about whether or not a dedicated IP can improve your website’s search engine rankings. Where spam is concerned, Google tends to distrust all those sites which share the same IP address with that of spammers. At the same time Google is also aware that there are many websites which sign up for shared hosting plans and such penalties can turn out to be counterproductive. It is argued that dedicated IP hosting will help the website to load quicker. But at the same time it is also true that each server will have to inspect a data packet, analyze the requests and then send it to the correct domains. The process remains the same, no matter how many sites are involved. So, every server will have to undergo the same process regardless of the number of destinations. In short, difference in the time taken for processing is usually too small to be discerned.
In spite of these criticisms it is undeniable that dedicated IP addresses will help your site have its SSL certificate. When you buy dedicated IP hosting for your site, you are strengthening its security. You get to access the site through FTP and upload it to a browser through an IP address. For high traffic sites this helps to reduce frequency of downtimes as they get access to dedicated resources all the time.
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